3 Reasons to Watermark Your Photos

Why Watermark?

You see it all the time when you want to find an image on the Internet. You could download almost any photo, but often they have a watermark on them. Why?

Image providers watermark their photos so that you can look at them and download them, but requires you to pay a fee to use the image without the watermark. You certainly don’t want that watermark visible.

However, fine quality stationery often exhibit faint watermarks that you can see when you hold it up to the light — a mark of elegance, a desirable effect.

The watermarks on your photos that I’m referring to are more like the latter.

They don’t get in the way of the photo, but enhance it and you at the same time.

Here are the three reasons, you might want to watermark your photos.

1. Branding.

Your watermark can be a signature, a small photo or a logo. As such, it serves to brand you. When people look at your images, they learn something about you.

If you consistently show photos that appeal to them, they’ll get to know who you are and look forward to seeing more of what you publish.

Your images may be quotes or landscapes or funny stuff that you share.

2. Promotion.

Watermarks on your photos promote. What do you want viewers to do? Where do you want people to go? What do you want them to see beyond the image?

Answer these questions to determine what kind of watermark you should create.

You may want to promote yourself, your business, a website or blog. Make sure your watermark reflects that.

For example if your business has a logo, choose that for your watermark.

Your signature would be a good choice if you are promoting you,

I chose to create a community on Facebook, and as such, use a logo of its name, which is both personal and business.

If you use social media with its sharing capabilities, your images can potentially be viewed by thousands or million of people. That’s a lot of promotion.

3. Protection.

Certainly if your images go viral on the Internet, you want to protect your brand, so that people cannot simply take your photo and brand it as their own.

Although this latter point isn’t foolproof, because watermarks can ultimately be removed, it has some safety benefit.

In most cases, unless you are a professional photographer, you won’t need to copyright your photos.

If you’re like me, a network marketing professional, you will be using other relevant photos you find online that you want to put your own words to or your favorites quotes.

So that’s it. The 3 reasons why you might want to watermark your photos.

Bonus Reason:

Profit. When you put all these reasons together it adds up to profit for you, your business, your network marketing company.